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Walmart Adds Private Label Lash Products

Serum with peptide complex, conditioner sold under retailer's Equate brand.

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By: Christine Esposito

Editor-in-Chief

Walmart is rolling out its own lash products under the Equate line. The products include: Equate Lash Serum with a 3-D VitaRush peptide complex that nourishes, strengthens and volumizes to increase the appearance of lash volume and density; and Equate Hydra-Strength Conditioning Treatment, which rebuilds, repairs and recovers dry, brittle and broken lashes.   Both products have lightweight and gentle formulas that are also vegan, gluten-free and cruelty-free. At a price point of $14.97, the...

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